ABOUT US

ABOUT US

Founded in Europe in 2020, MiNDED grew with the vision to become the first purely purpose-led fashion brand.

🌿100% sustainable 💚100% profit donation 🧩0% waste inventory

In a world full of social and political challenges, anyone who is on a mission to be a voice and to change the world for a better, MiNDED supports you as a true native speaker of cultural ideals to speak out loud, to make a statement while inspire, motivate and encourage others to get active.

Equality; Human Rights; Freedom; Climate Change; … being into fashion and lifestyle does not rule out to stand up and start a better future.

DROP.1 - Donation to Reporters Without Borders - 250€

DROP.2 - Donation to Children in Need - tbc

FASHION THAT MATTERS

At MiNDED we take fashion as a key element to show that the existence of a fashion product and a deeper meaning can be combined.

We only sell 🌿 100% organic cotton and recycled materials. All our suppliers produce in the most responsible and ethical ways that do not harm people, animals or the environment, certified by various independent bodies and standards. 

MiNDED follows a 🧩 0% waste inventory strategy achieved through made-to-order production. Unfortunately, on-demand production brings a 7-10 days order fulfilment, but as we don’t produce extra styles that never sell, we guarantee 0% inventory which is good for the planet.

All talking, no action? At MiNDED we donate 💚 100% of the overall net profit to non-profit organizations.

We care, we raise our voice, we are involved. Help us the world become the place, we all wish to live in.

Brands look for purpose, we are built by one.